Having a well known and trusted name in the market and an established sales offices in the central commerce market of Kano city and the northern city of Maiduguri, WhiteGold decided in October 2005 to branched into a new business - trading in fast moving consumer items.
Today WhiteGold imports around 400 tons of tea per year from China. It sells the finest green tea available in the market under its own brand "SAHARA". The tea is packed in 35 kgs chests boxes or 20 kg cartons that have aluminum interior foil and covered by gunny jute bags to guarantee quality and good taste.
What makes our tea different is that we buy it directly from the tea factory - fresh and pure which help preserve the medicinal qualities of the tea. For the Chinese have long used green tea to treat medical problems -- from headaches to depression. Furthermore, recent research has found that green tea may aid in digestion as well making people happy by drinking it in a social gathering.
In the coming couple of years, our target is to become the #1 trader in green tea in Nigeria and neighboring countries in West Africa - similar to our cotton and oil business today.